About Us
Meet The Team

Oliver Platt
Managing Director

Lois Hughes
Office Manager

Zoe Jones
LEAD BEHAVIOUR ANALYST

Managing Director

Office Manager

LEAD BEHAVIOUR ANALYST
Oliver has over 20 years’ experience within the social care sector specialising in the support of people with learning disabilities and complex health conditions. Oliver has a passionate commitment in leading services that provide high standards of person-centred care to achieve the best quality of lives for people. Long term stability for people to be supported by skilled and compassionate values-based staff is always a key priority. Oliver believes that creating positive cultures where people can live and work is directly linked to achieving the best outcomes for people. Away from work, Oliver has three boys and is actively involved in the coaching of their football teams. Oliver has two Golden Labrador dogs, one of which was rescued from abroad, and often enjoys long walks with them to enjoy some fresh air and valuable thinking time!
The Behaviour Analyst for ProCare Wales Ltd is Zoe Jones, MSc in Applied Behavioural Analysis, University of Wales Bangor, 2013, BSc in Psychology. Zoe provides clinical advice, support, training and behavioural supervision for staff in relation to the needs of individuals and ensures that the Active Support Model and Applied Behaviour Analysis principles are applied. Zoe also oversees and monitors the behavioural management guidelines, protocols and teaching plans for each Individual. Zoe has been with the organisation since 2005. In her spare time Zoe enjoys eating out, spending time with family and friends and creating new memories.
Zoe is supported by Becky Hughes. Becky has been with the organisation since October 2004 and has NVQ Level 4 Leadership and Management in Health and Social Care. Becky has held various senior management roles since she has been with us and has over 25 years experience in the care sector. Becky is currently undertaking her MSc ABA at Bangor University.
Natalie is a highly experienced Health and Social Care Professional with over 25 years of dedicated service in the sector. She has extensive expertise in supporting children, young people and adults who are neurodiverse, as well as individuals with learning disabilities, complex needs and experiences of trauma. Natalie is known for her compassionate and down-to-earth leadership style, professionalism and ability to build trusting relationships with individuals, their families, and multidisciplinary teams. Natalie holds the following qualifications Level 5 Diploma in Leadership for Health & Social Care (Adults & Children), Level 5 Diploma in Advanced Practice and won awards at the Care Awards for Dignity in Care and Outstanding Service. Natalie is passionate about making a real difference in people’s lives and creating supportive, empowering environments.
Outside of work Natalie is a proud mum of three and loves making the most of family life. Whether its paddleboarding, being their taxi, exploring new places together she’s all about making memories and making every moment count!